When we animate we start by creating the story, this is the most important part of the design process. Unlike still graphics we are able to combine movement and sound into the emotional response of the viewer. Animation then moves into the initial connections, each scene is animated separately frame by frame. Once they are all complete we then transition them all in a Master project, that way if any of the individual elements don’t quite gel, we are able to change them easily and fluidly.

To finish the project we provided the client with all the necessary files to use however they would need. The logo’s were provided in a variety of formats and styles for use on different backgrounds and the website had the content management system in place for them to make any updates as and when they required.